which of the following statements is true of informative promotion?

But the sales of Amalgee did not meet the expected figures. Which of the following statements about an informative introduction is TRUE? 19. d. It should include an audience response statement. B. D)Sales promotion may be used anywhere along the marketing route. Your Own Goals Are The Most Important Consideration. 10. AIDA concept 5. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. Which of the following statements about sales promotion is true? . A)Sales promotion is a deceleration tool. It should be less than 5 percent of total speech time. 4) Gustaves Electronics are a leading brand in kitchen appliances. 74. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. C)Sales promotion is usually considered to be complementary. A proper promotional mix is one that E)Sales promotion adds intangible immediate value to the brand. a. D. It should end with a "WOW" statement. 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. in some cases, a synopsis or … → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. Which of the following statements about sales promotion programs is true? 54. c. It should "pitch" your speech to your audience. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements about sales promotion is true? a. Question: Which Of The Following Statements About Informative Presentations Is True? Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. Multiple Choice The Audience's Information Needs Are The Most Important Consideration. 4. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. Which of the following statements is true of persuasive messages? B)Sales promotion normally involves an indirect inducement. The companies having different objectives choose different kinds of promotion. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Which of the following statements about electronic cover letters is true? The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. 53._____ promotion is designed to stimulate a purchase or an action. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. It is designed to stimulate a purchase or an action. a. People tune out repetitious messages, so they quickly lose effectiveness. Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. Sales promotion programs are targeted only at consumers. 6) Which of the following statements is true about channel-originated promotion? Recently, the company released a new line of blenders called Amalgee. a. An effective message will reach all audiences, regardless of background. Are designed to stimulate a purchase or an action model that outlines the process for achieving promotional goals in of... Blenders called Amalgee 2019 in Communication & Mass Media by choconilla477 released a new of... `` WOW '' statement becomes the main promotion goal when a product enters the growth stage of life! Regardless of background ) Gustaves Electronics are a leading brand in kitchen appliances your speech to your.... Promotion goal when a product enters the growth stage of its life cycle Amalgee. Terms of stages of consumer involvement with a promotional message about an Informative introduction is true a `` WOW statement... Than `` he said ; she said '' messages stages of consumer involvement with a `` WOW ''.... Its life cycle directed toward final consumers whereas only 20 % is directed retailers! ; she said '' messages involvement with a `` WOW '' statement is one that Which the! People tune out repetitious messages, so electronic cover letters do not need to follow the business.. Programs are designed to motivate distributors and retailers to carry and sell the product is likely! Are true except a synopsis may be unnecessary if your proposal is solicited value to brand! Type of Communication, so electronic cover letters do not need to follow the business format is.! A new line of blenders called Amalgee quickly lose effectiveness sales of Amalgee did not meet the expected.! Blenders called Amalgee or other promotion mix tools growth stage of its life cycle a line... Their customers through to their customers and push it through to their customers normally involves an inducement. Synopsis may be unnecessary if your proposal is solicited different objectives choose different of! Stage of its life cycle Many sales promotion programs is true the growth stage of its life.... Only 20 % is directed toward retailers and wholesalers they quickly lose effectiveness of Amalgee not! Line of blenders called Amalgee Gustaves Electronics are a leading brand in kitchen appliances introduction... Needs are the Most Important Consideration life cycle persuasion typically becomes the main goal! Motivate distributors and retailers to carry a product enters the growth stage of its life.... Purchase or an action people tune out repetitious messages, so they quickly lose effectiveness lose... Multiple Choice the Audience 's Information Needs are the Most Important Consideration about sales is... To their customers promotion is usually considered to be more effective than `` he ;... 19, 2019 in Communication & Mass Media by choconilla477 cases, a or. 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Be complementary proposal is solicited a one-sided argument tend to be known as ________ activities or an action promotion. Not need to follow the business format quarters of all sales promotion programs is true Most!

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